Beto Pallares

Adventure Capitalist

Ebetuel (Beto) Pallares-Venegas brings global perspective and expertise to venture capital, governance, and strategic advisory.

Steward, Investor, and Advisor with Proven Impact

Born in Cd. Juarez, Mexico, and raised in El Paso, TX, Ebetuel (Beto) Pallares has spent 30+ years building bridges between vision and execution across finance, venture capital, and strategic advisory. His journey spans 81 countries, 30+ private company boards, 8 nonprofits, and one public company, while managing $200M+ in assets.

From management consultant to telecom executive, restaurateur, nonprofit director, venture capitalist, professor, and entrepreneur, Beto's multifaceted experience gives him an unparalleled ability to spot opportunities that single-discipline investors miss.

Today, as Founder of Joseph Advisory Services and General Partner of Audaz Capital, he combines fiduciary leadership with venture capital expertise and academic foundation from his tenure as Endowed Chair at NMSU, where he taught 1,000+ students.

Manifesto:
The Steward's Approach

*Coming Soon* - A deep dive into Beto’s investment philosophy, governance principles, and the intersection of global perspective with local impact.

Pillars of Expertise

Venture Capital & Investment Management

Beto manages Audaz Capital, investing in high-tech startups that advance economic mobility across the Southwest. As a Kauffman and Presidio Fellow, he combines institutional expertise with stewardship principles, having structured the Arrowhead Innovation Fund and developed the Separately Managed Accounts (SMAs) for family offices. His approach turns promising startups into market leaders while advancing economic opportunity for underserved communities.

Governance & Strategic Advisory

With experience across 30+ private company boards and NASDAQ: XGN, Beto guides organizations through critical growth phases and complex transactions. His governance expertise spans LP Advisory Boards, M&A committees, and IPO preparations, transforming strategic vision into executable roadmaps that deliver exits and sustainable growth.

Cross-Border Market Intelligence

Native Spanish fluency and deep Mexico-U.S. business networks create unique market access that single-market investors miss. Beto identifies undervalued opportunities in technology, financial services, clean energy, and healthcare while helping companies expand internationally and tap into the $2.7T Hispanic market opportunity.

Impact & Influence

Through proven investment success and dedicated mentorship, Beto empowers entrepreneurs, educates future leaders, and strengthens communities.

Investment Performance

Dollars Deployed: $190M+

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Marked-to-Market Performance: 2X

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Deals Evaluated: >8,500

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Dollars Deployed: $190M+ | Marked-to-Market Performance: 2X | Deals Evaluated: >8,500 |

Current Active Direct Investments: 70+

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Active Funds Backed: 80+

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Assets Under Management: $150M+ (Joseph Advisory)

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Current Active Direct Investments: 70+ | Active Funds Backed: 80+ | Assets Under Management: $150M+ (Joseph Advisory) |

Public Board Experience: 1 (Exagen, Inc. - NASDAQ: XGN)

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Private Board Experience: 30+

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Public Board Experience: 1 (Exagen, Inc. - NASDAQ: XGN) | Private Board Experience: 30+ |

Non-Profit Board Experience: 8

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Black and Brown Founders Backed: 65

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Female Founders Backed: 30

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Non-Profit Board Experience: 8 | Black and Brown Founders Backed: 65 | Female Founders Backed: 30 |

Founders Mentored: 50+

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University Students Taught: 1,000+

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Founders Mentored: 50+ | University Students Taught: 1,000+ |

Educational Excellence

  • “I think you are truly gifted as a teacher. Your ability to synthesize a lot of different things, be able to take a question get at the heart of it and really answer it.”

    - Jon Hart Partner, Praxis Academy

  • “Thank you for being my professor this semester. I know it was not easy suddenly transitioning to an online format. You taught some great lessons, I specifically liked the business model canvas, and the guest speakers. While I do not think I will become a entrepreneur myself, I think I can still apply the lessons to life."

    - NMSU STUDENT, Entrepreneurship Program

  • “Your style is unlike any other professor, and I appreciate that. You brought the most real-life applications that I have seen in my experience as a college student. Thank you for the work you do, it does not go unnoticed. We are blessed to have someone like you in the business college at NMSU. “

    - NMSU STUDENT, Strategic Management Program

  • “Hello Professor Pallares! I just wanted to say thank you so much for everything! I really enjoyed this course and learned a lot! Coronavirus was an unexpected challenge but you made it easier to adjust and were just a super helpful Professor and i really appreciate that! Thanks again for a great semester!”

    - NMSU STUDENT, Entrepreneurship Program

  • “Hi Professor Pallares-Venegas, Thanks so much for a great semester. I really appreciate everything. It’s so nice to have a supportive and inspiring professor."

    - NMSU STUDENT, Strategic Management Program

Beto Beyond Business

When I'm not analyzing investment opportunities or serving on boards, you'll find me:

Writing: Currently working on a book, with a daily writing practice

Music: Latin percussionist
bringing rhythm to life

Travel: Continuous learning through global and cultural immersion

"I believe in the power of diverse perspectives - whether that's understanding markets across 81 countries or bringing creative thinking from music and writing to strategic decision-making."

Ready to Collaborate?

Whether you're seeking strategic advisory, exploring investment opportunities, or looking for governance expertise, I bring decades of experience and a global perspective to every engagement.